Fontana Sports Specialties is a locally owned, family operated Madison-based specialty outdoor retailer with over six decades of experience in the Midwest.

Fontana Sports provides quality outdoor clothing and gear for a host of activities including camping, hiking, traveling, kayaking, fly fishing, SCUBA diving, disc golfing, rock climbing, trail running, in-line skating, downhill skiing, cross country skiing, snowboarding and snowshoeing.

We are committed to making a positive impact on the environment. For this reason, Fontana uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship.

Fontana Sports is a proud steward of the environment and donates regularly to local environmental and social groups.