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At Fontana Sports, we provide top-quality sports gear, outdoor equipment, and fitness accessories for athletes and adventurers. Whether you're into running, cycling, hiking, or team sports, we have the best brands and expert advice to fuel your passion.

Since 1949, Fontana Sports has been Madison's go-to destination for premium outdoor gear, adventure apparel, and expert advice. Whether you're hiking the Ice Age Trail, gearing up for a ski trip in the Northwoods, or simply exploring your local parks, we're here to outfit your journey with the best equipment and clothing available.

Explore Our Outdoor Collections

We offer a handpicked selection of gear from trusted brands like The North Face, Patagonia, Arc'teryx, Osprey, Smartwool, and many more. From backpacking and camping to cross-country skiing, snowshoeing, climbing, running, and travel, you'll find exactly what you need for your next adventure.

Shop Local - Experience the Fontana Difference

As a locally owned and family-operated business, Fontana Sports proudly supports Wisconsin's outdoor community. Our expert staff are real outdoor enthusiasts ready to guide you to the right gear - because we use it ourselves.

• Camping & Hiking Gear
• Sports Equipment
• Gear
• Footwear & Apparel

Visit Us in Downtown Madison or Shop Online

Stop by our location at 216 N Henry St, Madison, WI, or shop 24/7 online at FontanaSports.com. We offer fast shipping, easy returns, and outstanding customer service.

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