Join us every Wednesday at 5:30 pm for a 5K run/walk! Each week's proceeds are donated to the selected charity of the week. (Last 5K of the season is 10/29/25)

October 29, 3-6 pm - An afternoon of Halloween family fun and free/low-cost activities for kids 12 and under! Trick-or-Treat at 60+ Downtown Locations and spend time visiting YOUR City. This event is presented by Madison's Central Business Improvement District.

Tuesday, November 11 at 4 pm - Ladies' Night is back and you're invited! Call up your girls and head out for a night of drinks, snacks, games, prizes (giveaway every 15 mins!), shopping with special deals and a whole lot of laughter! Don't forget, all ladies will receive a FREE GIFT just for attending! 

Join us for a Cross Country Ski Wax Clinic!  Thursday, November 20, 2025 at 5:30 pm
Fontana Sports - 216 N. Henry Street, Madison

Black Friday at Fontana Sports - Don't miss the best deals of the year! We open EARLY on Black Friday (11/28 - the day after Thanksgiving) at 9 am so we can bring you great deals on the products you love! 20-75% off Doorbusters! The first 50 purchases over $50 will receive a FREE pair of Smartwool socks (value of $20)! Stay tuned for more info as we get closer to the event! 

November 28-30, 2025 | State Street & Capitol Square FREE shopping gift bags filled with goodies, and shopping specials from downtown businesses, live music, special performances from Kids in the Rotunda, and more.  

Thursday, December 4 at 5:00 pm -  Enjoy an after work brew and snacks with the guys while shopping special deals just in time for the holidays! Plus collect freebies, win prize drawings happening every 15 minutes & compete in contests. 

December 7, 2025, 1-4pm - Make your holiday shopping experience a little merrier. Sip, shop & stroll downtown while sampling a variety of hot cocoa flavors. Participating businesses will offer a sale, special or featured item.  Tickets on sale November 1. 

• This event is open to all ages. Children under 2 are FREE.
• Tickets are $7 a person or $20 for a family four pack.

December 14, 2025, 1-4pm - Attendees will explore downtown retail businesses and shops in a seasonally FUN way – with cookies!  You'll enjoy cookie samples and cookie decorating demonstrations at participating businesses in the district. Participating businesses will offer a sale, special or featured item. Tickets on sale November 1. 

• This event is open to all ages. Children under 2 are FREE.
• Tickets are $7 a person or $20 for a family four pack.