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About Fontana Sports

At Fontana Sports, we believe in respecting the outdoors and are constantly pursuing to educate and equip our customers with quality products and services for their next adventure. Providing Wisconsin with the best in outdoor apparel & equipment since 1949, with a deep respect for nature and a passion for outdoor pursuits, Fontana Sports has grown to be Wisconsin's finest outdoor outfitter. Get outside. Get energized. Be inspired. Live your passion.

Fontana Sports Specialties is a locally owned, family operated Madison-based specialty outdoor retailer with over six decades of experience in the Midwest. Fontana Sports currently has a downtown location at 216 North Henry Street, with its online shop, Fontana Sports provides high-quality outdoor clothing and equipment for a host of activities including downhill skiing, cross country skiing, snowboarding, snowshoeing, camping, travel, water sports, fly fishing, Nordic walking and climbing. Fontana Sports is committed to making a positive impact on the environment. For this reason, Fontana uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship. In 2017 Fontana Sports, in partnership with Patagonia, will have given away $30,000 in grants to local environmental non-profits. We thank you for your patronage, and for shopping locally over the many years as we continue providing Madison with the finest outdoor products!