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Fontana Sports Specialties is a locally owned, family operated Madison-based specialty outdoor retailer with over six decades of experience in the Midwest. Along with its online shop,, Fontana Sports’ two Madison locations provide high-quality outdoor clothing and equipment for a host of activities including camping, travel, water sports, fly fishing, Nordic walking, snorkeling, rock climbing, disc golf, yoga, inline skating, and winter sports (Nordic skiing, downhill skiing, snowboarding and snowshoeing).
Fontana Sports is committed to making a positive impact on the environment. For this reason, Fontana Sports uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship.