At Fontana Sports, owners (John and Judith Hutchinson and daughter, Elizabeth Ganser), as well as staff, have a love for the outdoors with a passion for protecting the environment. They are constantly working to educate and equip customers with quality products for their next adventures so they too can enjoy the outdoors and in turn understand why it’s so important to protect our lands. For those reasons, Fontana Sports uses outdoor retail as a platform to encourage outdoor recreation and environmental stewardship.
One of the organizations Fontana Sports enjoys working closely with is Ice Age Trail Alliance. Fontana Sports puts on two trail runs (Headlamp Hustle and Wisconsin Fall Colors Run) a year that benefit the Alliance as well as sponsors the Dane County Chapter’s June Hikeathon. They donated $5,200.00 to the Ice Age Alliance from these runs in 2019. They also carry Ice Age Trail Alliance Guidebooks and Atlases as well as IATA apparel, socks and hats. John Hutchinson, Fontana Sports President is also on the Alliance’s Board of Directors. Fontana Sports believes in the Alliance’s mission and the importance of having this special trail in our state.
Fontana Sports is a locally owned, family-operated Madison-based specialty outdoor retailer with more than seven decades of experience in Wisconsin. Fontana Sports currently has a downtown location at 216 North Henry Street with www.FontanaSports.com – its online shop. Fontana Sports provides outdoor clothing and equipment from quality brands such as Patagonia, The North Face and Smartwool for a host of activities – including cross country skiing, snowshoeing, camping, travel, Nordic walking and climbing. They hope you’ll stop in and see why they’ve been Wisconsin’s local outdoor shop since 1949!