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It's Spring!

It's Spring!

Spring is here and of course in Wisconsin fashion the weather is all over the place! Don’t worry though Fontana Sports has you covered for whatever forecast is thrown at us. Rain, wind, snow, sunshine, heat - there’s no such thing as bad weather, only the wrong gear! 


New products from all your favorite brands are arriving daily at the shop. It’s so fun to see the new colors and advanced technologies! We have lots of rainwear from Patagonia, The North Face, and Marmot. Plenty of sun hats and accessories from Outdoor Research, Tilley, Buff, Kavu, Suncloud, Chums, and Hydroflask. The camping department is looking full with the arrival of Kelty, GSI, Osprey, Camelbak, Therm-a-Rest, and Eureka. The shoe department is on fire! The new Chacos, Tevas, Birkenstocks, Keens, and Merrells are so fresh. We are now carrying Olukai and it adds a real touch of Aloha to our assortment. New Innova disc golf gear. Our Manduka yoga assortment has been updated. Our climbing department has been replenished with Black Diamond and La Sportiva arrivals. Spring socks from Smartwool, Darn Tough, and Wigwam look awesome. We’re all obsessed with the new animal prints from Darn Tough! In-line skates should be arriving soon too! 


We’re close to wrapping up our Winter Clearance so stop in soon to take advantage of deep discounts on all your favorite winter clothing, footwear, and gear. We’d highly suggest stocking up for next season! 


Don’t forget to check out all the Downtown Madison spring events coming up that will add some extra life to your visit to see us. The outdoor farmer’s market on the Capitol square starts April 16th. We’re hosting another Paint & Sip night April 20th and the Downtown Madison Spring Wine Walk is April 21st. We’re so thankful to have events back! Check here for more event info: 



We look forward to seeing you in the shop soon and thank you for supporting us over the past 50 years we’ve been in Madison!