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Upcoming Events | Past Events


Turkey Daze - Black Friday

November 24, 2017

Shop Fontana Sports on Black Friday from 8AM - 2PM to receive doorbuster deals and giveaways!

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Holiday Open House

November 24-26, 2017

Join us Downtown for Downtown Madison's Holiday Open House where you'll find great deals and exciting activities to make lasting family memories!

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Reel Rock 12

November 28, 2017

Hey Climbers! It's Christmas in November! Check out Margo Hayes's journey to the top and more - you don't want to miss this!

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NBC 15 Days to Christmas 2017

December 4-25, 2017

Do you want to win a $500 Smartwool Shopping Spree? Click to learn how!

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Guys Holiday Pint Night

December 5, 2017

Round up the guys and head down to our Downtown location for a night of beer, camaraderie and we'll even help you get a headstart on your holiday shopping! 

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12 Days of Christmas

December 13-24, 2017

Follow us on Facebook for your chance for Santa to gift you awesome prizes during our 12 Days of Christmas celebration!

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Shoe the Zoo

January 14, 2018

We are here to help you escape to the outdoors so that you can enjoy Wisconsin's Winter wonderland!

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Shoe the Zoo

January 27, 2018

Walk on snow with ease during our Shoe the Zoo clinic at the Henry Vilas Zoo!

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Shoe the Zoo

February 11, 2018

Snowshoe around the Zoo with us! Whether it's your first time, or you're bringing along the family, we'll teach you tips and tricks to master the art of showshoeing! 

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5th Annual Headlamp Hustle

May 25, 2018

Hit the trail, and a beautiful one at that! Register for the 5th year of the Headlamp Hustle, win awesome prizes and have a blast.

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