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Upcoming Events | Past Events

New Year, New Gear Giveaway

January 6-27, 2020

New Year, New Gear Giveaway
January 6 – January 27, 2020


It's going to be a New Year, and to celebrate all your upcoming adventures in 2020, we're giving away New Gear from your favorite brands! Join us weekdays in January on Facebook to win incredible prizes that will have you dreaming about vacation days sooner than you think!

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12 Days of Christmas Giveaways

December 11-22, 2019

The giveaways begin on December 11th! Don't miss out on winning awesome prizes 12 days in a row from your favorite local outdoor retailer! Over $1,500.00 of giveaways! Visit our Facebook page each day for your chance to enter to win. Winners announced the following day on the same post!

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Michigan Ice Fest World Tour Visit

December 5, 2019

Michigan Ice Fest will be in the shop on Thursday, December 5th from 4-7 pm. They will have programs, stickers, and coupon codes to hand out as well as answer any questions you may have. Mark your calendars!

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Guys Holiday Pint Night

December 4, 2019

December 4th from 5PM - 7PM

Fontana Sports - 216 N. Henry Street

Enjoy an after-work brew and snacks with the guys while shopping special deals just in time for the holidays! Plus collect freebies, win prize drawings happening every 15 minutes & compete in contests & demos.

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Downtown Madison Holiday Open House

November 29 - December 1, 2019

10AM - 7PM daily

State Street & Capitol Square, including Fontana Sports’ - 216 N. Henry St., Madison WI

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BLACK FRIDAY WEEKEND OFFERS 11/27/19 – 12/2/19. In-store only.

November 27 - December 2, 2019

Black Friday Weekend Offers *Wed., 11/27/19 through 12/2/19. In-store only.

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Downtown Madison Fall Wine Walk

November 21, 2019

November 21st from 4PM - 8PM

Downtown Madison

Visit Fontana Sports - we're a stop along the walk!

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Downtown Madison Family Halloween

October 23, 2019

October 23rd from 3PM - 6PM

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Fall Ladies' Night

October 16, 2019

Wednesday, October 16th  |  4PM - 7PM

Fontana Sports  |  216 North Henry Street, Madison

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6th Annual WI Fall Colors Run

October 12, 2019

It's back! Don't miss out on this year's Fall Color Run to experience Wisconsin trails at their finest!

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