Fontana Sports Logo

Shoe The Zoo 2015

The Third Annual "Shoe the Zoo" sponsored by Fontana Sports Specialties

Come out and support your Henry Vilas Zoo, and its Arctic Passage Project and take a walk on the wild side with Fontana Sports! Join us for fun in the snow with a one hour introductory lesson in the fast-growing sport of snowshoeing. Madison, Wisconsin’s Vilas Park will be the site for a series of three introductory lesson sessions which will take place on Sunday, January 17th, Saturday, January 30st & Sunday, February 7th, 2015.

This is the third year for Fontana Sports “Shoe the Zoo” event, which will raise funds to help Henry Vilas Zoo provide an admission free experience that connects all people with the natural world. “Shoe the Zoo”, hosted by Fontana Sports, is all about having a great time while engaging in a fast-growing, simple-to-learn snow sport.

“If you can walk, you can snowshoe. It’s easy, fun and a great way to get outdoors and get some exercise during the winter months,” says Elizabeth Hutchinson, event organizer and Operation Manager of local outdoor store, Fontana Sports. “The gear required is minimal: comfortable, warm outerwear, boots and snowshoes … and you’re off!”

“Friends of the Henry Vilas Zoo, and the Henry Vilas Zoo are so excited to once again be the beneficiaries of Shoe the Zoo. We thank Fontana Sports for their continued efforts to keep Madison’s Henry Vilas Zoo going strong.”, says Alison Prange, Executive Director of Friends of Henry Vilas Zoo.


Fontana Sports is donating fifty percent of the $20 lesson to the Henry Vilas Zoo. Pre-registration is required. For ticket information or to register, visit

Visit Facebook page for the January 17th event.

Visit Facebook page for the January 30th event.

Visit Facebook page for the February 7th event.


Fontana Sports “Shoe the Zoo” details:

Location: Vilas Park, 702 S. Randall Ave., Madison, WI 53715 (next to the Zoo)

Dates: Sunday, January 17th, Saturday, January 30th & Sunday, February 7th

Time: 11:00 am & 1:00 pm lessons

Attended the snowshoeing event on Jan 18, 2015 that Fontana Sports organized in support of Vilas Zoo. It was not only a fabulous charitable cause, but also great fun! Our son, Elias, said with tremendous glee: "This is more fun than watching TV or playing the iPad!"
Adam & Kayo Kern
February 4, 2015