Fly fishing in southern Wisconsin and the state, in general, has gone through lots of changes in the past 2 ½ decades with two world-class fisheries - the Driftless Area Spring Creeks for Trout and the Lower Wisconsin River for smallmouth bass being two major ones. I am proud to have been in on the developmental stage of these two fisheries that have made visiting anglers view Wisconsin as a destination rather than Fly Over Land. There were also other fisheries that have developed over the years such as Muskies and carp on a fly. Who knew the “fish of 10,000 casts” would be a viable fly rod target or that rough fish would become the “Golden Bonefish” of freshwater.
Lastly, with the most consistent thing being change and the Westside location closing, I too will be moving on to guiding, fly casting instruction, hosting destination trips, and giving seminars with my own business Madison Fly Fishing Company after March 31. I immensely enjoyed teaching many of you how to fly cast, fish, sharing fly fishing advice, and taking you from your first cast to first fish. I wish to thank all my long-time loyal customers for their 26 years of business, support, and friendship; it will always be treasured and never forgotten.
If you want to book a Guided Fly Fishing Trip, improve your casting, or go on a destination trip I host here is my contact information:
Madison Fly Fishing Company
madisonflyfishingcompany.com - Coming Soon!
I personally want to thank all of our loyal customers, Trout Unlimited, Badger Fly Fishers and friends for all the wonderful conversation we have had at the store and on the stream. Your support over the years has been amazing. We have tried to have what you needed on hand so you could buy locally.
I will be dropping out of the fly fishing industry and spending more time fishing the Driftless and salt scene! Keep in touch and look for my black Subaru on the stream. It will be there a lot this year! You never know where I will turn up! For now, it is off to the Big Horn in May for some dry fly action. Be well, my friends.
John B. Hutchinson