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Patagonia internal-packs Smartwool cross-country-ski womens-clothing

Black Friday Turkey Daze

Mark your calendar for Black Friday at Fontana Sports! We open EARLY on Black Friday (the day after Thanksgiving) at 8 am, so we can bring you awesome deals on the products you love

Introducing Kari Traa!

Introducing Kari Traa! Our first shipment has arrived and is out on the sales floor for you to touch and try on. It’s beautiful, Norwegian women’s products. We love it and we think you will too! 


Guys Holiday Pint Night

Downtown Madison Fall Wine Walk

November 21st from 4PM - 8PM

Downtown Madison

Visit Fontana Sports - we're a stop along the walk!

Downtown Madison Holiday Open House

10AM - 7PM daily

State Street & Capitol Square, including Fontana Sports’ - 216 N. Henry St., Madison WI


New Arrivals: