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Memorial Day Sale Camping Packs

Comfort Biking 101

Take a seat and hit the road, trail or path this summer with comfy apparel from leading cycling brands! Be comfortable and safe in a variety of new apparel from Fontana Sports!

Fishing on a Fly - Early May Report

Spring is here! Toss your excuses and hit the stream with all the knowledge you need to reel in the big ones.


Gear Up for Adventure

2018 Hike-A-Thon

In celebration of National Trails Day, join hikers, friends, family, and colleagues on the Ice Age Trail to explore Dane County and raise funds to build, maintain, and protect the Ice Age National Scenic Trail.

Fly Casting Class - June

Join us for a hands-on class where you'll learn basic fly casting fundamentals!


New Arrivals: