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Winter Clearance Going on NOW!

Now’s a great time to stop in or shop online for exceptional savings on winter clothing, footwear and gear! All your favorite brands on sale - Canada Goose, Patagonia, The North Face, Cotopaxi, Sorel, Kamik, Columbia, Hestra, Smartwool, Tubbs, Swix, Kari Traa, Manzella, Turtle Fur, Olukai, Kavu, and many more! 

"Birkie" (American Birkebeiner) wax service

Fontana Sports offers “Birkie” (American Birkebeiner) wax service for $45 by a local guru known for always having fast boards on race day. :)


Dane County Farmer's Market

Dane County Farmer’s Market

Capitol Square, Downtown Madison 

Every Saturday Beginning April 15, 2023

6:15 am - 1:45 pm

Madison Night Market

Madison Night Market is a celebration of Madison's unique and inspiring creative culture. State Street businesses (including Fontana Sports!) and other vendors are out on State Street showcasing handmade products, local art, artisan gifts, prepackaged foods and fresh produce. The event includes live music, artists, special visiting food carts and pop-up restaurant experiences.

New Arrivals: