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Westside Store Closing Patagonia Cross-Country Ski

Final Fishing on a Fly Report - February

It's our FINAL Fishing on a Fly Report packed with all the juicy details for 2019. Allow us to say our farewells and find out how to meet up with us in the future!

Westside Store Closing Customer Letter

To our loyal customers, we thank you for your business at our Westside location...


Headlamp Hustle

Fly Fishing Film Tour 2019

The 2019 Fly Fishing Film Tour is coming to Madison on March 7th at The Barrymore Theatre!

12th Annual Wild & Scenic Film Festival

Revel in the wonders of our natural world with this year’s new, award-winning film lineup.


New Arrivals: