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Westside Store Closing Patagonia Cross-Country Ski

Westside Store Closing Customer Letter

To our loyal customers, we thank you for your business at our Westside location...


Ski & Snowboard Sale

New Year, New Gear

It's a New Year, and to celebrate all your upcoming adventures in 2019, we're giving away New Gear from your favorite brands! Join us weekdays in January to win incredible prizes that will have you dreaming about vacation days sooner than you think!

Fly Fishing Film Tour 2019

The 2019 Fly Fishing Film Tour is coming to Madison on March 7th at The Barrymore Theatre!


New Arrivals: