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RIO Fly Fishing Film Contest

RIO is proud to announce the launch of an exciting new amateur fly fishing film contest, with some incredible prizes. Overall winner gets an expenses paid trip to Idaho to check out the RIO facility and have 3 days fishing with the RIO crew on their local waters.

Merino Wool 101

What it is and why you need it.

Commuter Backpacks

Shoe the Zoo 2017

Come out and support your Henry Vilas Zoo, and its Arctic Passage Project and take a walk on the wild side with Fontana Sports! Join us for fun in the snow with a one hour introductory lesson in the fast-growing sport of snowshoeing. Madison, Wisconsin’s Vilas Park will be the site for a series of three introductory lesson sessions which will take place on Sunday, January 15th, Saturday, January 28th & Sunday, February 12th, 2017.

New Arrivals: