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Patagonia internal-packs Smartwool cross-country-ski womens-clothing

Wisconsin Fall Colors Run supporting the Ice Age Trail Alliance

Our Wisconsin Fall Colors Run in support of the Ice Age Trail Alliance is coming up on Saturday, October 12th. $20 from each registration goes directly to the Lodi Chapter. They are hoping to put in a new boardwalk on part of the Ice Age Trail that keeps flooding with the funds raised.

Announcing Patagonia recycled Black Hole Bags have arrived!

We are thrilled you no longer have to choose between a tough-as-nails gear-hauler and a bag that reduces the amount of waste being thrown into landfills. This season’s Black Hole collection used 10 million plastic bottles to build the 100% recycled body fabric and webbing of these durable travel companions. We are so proud of Patagonia for going out of their way to build recycled products and we’re thrilled we can bring them to Madison for you, our customers.


Fall Colors Run

Downtown Madison Family Halloween

October 23rd from 3PM - 6PM

Downtown Madison Fall Wine Walk

November 21st from 4PM - 8PM

Downtown Madison

Visit Fontana Sports - we're a stop along the walk!


New Arrivals: