Fontana Sports Logo
Camping_Hiking Chaco Hammocks Osprey Patagonia

The Biggest and Best Outdoor Shopping Event of the Year!

We are getting excited for the biggest and best shopping event of the year – Maxwell Street Days Summer Sidewalk Sale! This year’s outdoor event, now in its 46th year, will take place on all of State Street in downtown Madison, WI. The event once again expands to 4 days and runs July 13-16 2023. Each year more than 60 businesses participate on the 6 blocks of State Street. has the complete list of participants. Enjoy shopping bargains and fabulous food on the sidewalks of State Street! 

Recycle Your Unwanted Socks + Smartwool Sock SALE

We want your unwanted socks.

Socks are the #1 most discarded piece of apparel. That’s why we’re collecting your old socks to recycle them into new goods.

We’re giving old products new life to eliminate the need for new materials and keep perfectly good materials from being thrown away.


Dane County Farmer's Market

Dane County Farmer’s Market

Capitol Square, Downtown Madison 

Every Saturday Beginning April 15, 2023

6:15 am - 1:45 pm

Cars on State Classic Car Show

One of Madison's finest downtown summer traditions, the 14th Annual Classic Car Show will be held Saturday, June 3rd. This free show spans six blocks of State Street in Downtown Madison.

New Arrivals: