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Insulated Outerwear Sale Fall Color Run TNF Fleece

20% OFF Insulated Outerwear

Save 20% on insulated outerwear for the whole family! Shop today, sale ends Sunday, October 22nd.

Fishing on a Fly Report - October 9th

Catch up on this week's Fishing on a Fly report brought to you by Fly Shop Manager, Craig Amacker!

CXC Super Fit Program

Volkswagen Presents Warren Miller's "Line of Descent"

Volkswagen Presents Warren Miller's "Line of Descent" an action packed ski and snowboarding film at the Barrymore Theatre in Madison.

4th Annual Wisconsin Fall Colors Run

Who else loves the fall in Wisconsin? We think it's one of the most beautiful times of the year. Join us for a Run/Walk on the Ice Age Trail on the Gibraltar Segment in Lodi.

New Arrivals: