Events & Classes

For additional events and more information about events listed below, please visit https://bit.ly/FontanaSportsEvents 

St. Patrick's Day - Shop Small

Support local small businesses in Madison, Wisconsin on Sunday, March 15.


Downtown Madison Cookie Walk

Stroll though Downtown Madison, sampling a variety of cookies from downtown businesses!


Start your journey at the Downtown Madison Visitor Center, and kick off a sweet adventure through the heart of the city. Indulge in a variety of delicious samples and cookie decorating demonstrations at approximately 15 participating businesses in the district. Participating businesses will offer a sale, special or featured item.

This is a perfect way to spend a day with friends and family, enjoying treats and exploring the city.

Mark your calendars for this tasty event and get ready to satisfy your sweet tooth at the 2025 Downtown Madison Cookie Walk!
Each ticket holder is entitled to one entry into a $100 raffle for a Downtown Possibilities e-gift card.

General Admission: $7 / Family 4-Pack: $20


Downtown Madison Hot Cocoa Crawl

*TICKETS TO THIS EVENT HAVE SOLD OUT*

Make your holiday shopping experience a little merrier. Sip, shop & stroll downtown while sampling a variety of hot cocoa flavors with specially selected gourmet marshmallow pairings provided at each stop.

Participating businesses will offer a sale, special or featured item.
Tickets on sale November 1
Each ticket holder is entitled to one entry into a $100 raffle for a Downtown Possibilities e-gift card.

General Admission: $7 / Family 4-Pack: $20


Guys Holiday Pint Night

Thursday, December 4, 2025 from 5:00 to 6:30 pm

Fontana Sports - 216 N. Henry Street, Downtown Madison

Enjoy an after work brew and snacks with the guys while shopping special deals just in time for the holidays! Plus collect freebies, win prize drawings happening every 15 minutes & compete in contests.

Get all the “manswers” to your product questions from our awesome Outdoor Gurus. Get to know Madison’s local outdoor shop!

WHAT'S GOING ON?
- Free Gift for First 50 Attendees
- Free Beer and Snacks.
- Special discounts.
- Door Prize Drawings Every 15 minutes – prizes like a pair of Forsake boots, Hydro Flask, Smartwool Socks & so much more!
- Enter to WIN your choice of Merrell Shoes or Boots given away at 7 pm!
- With any Purchase over $50 Receive Another Free Gift!
- Compete in some Manly challenges to Win Additional Prizes!
*You must be present to win.