Press mentions
January, 2019: Fontana Closing Far West Side Store - Madison.com Article
June, 2018: Businesses partner to clean up Madison park - Channel 3000 Article
November, 2017: Fontana Sports Shares Outdoor Passion - Madison.com Article
May, 2015: Madison Essentials Magazine - Fontana Sports Specialties
April, 2015: A Tight Loop - St. Patrick's Day Baetis: Fly Fisherman's March Madness by Craig Amacker / View in PDF
January, 2015: WISC-TV3 - Shoe The Zoo
January, 2015: NBC15 - Madison WI - Winter Wear & Snowshoeing
December, 2014: NBC15 - Madison WI - Weathering Wisconsin Winter
December, 2014: WKOW - Madison WI - Local Businesses Brace For Christmas Rush
November, 2014: ISTHMUS - Madison WI - Indie Awards - Green Angel: John Hutchinson / View in PDF
July, 2014: NBC15 - Madison WI - Best Protection Against Mosquitoes
April, 2014: Channel3000 - Channel 3 Morning Show: Cinco de Fido
February, 2014: Capital Times - Winter Lovers Urge Action On Climate Change
February, 2014: NBC15 - Madison WI - Cross Country Skiing with The Morning Show Anchors
February, 2014: Channel3000 - Snowshoeing Event Raises Money For Zoo Exhibit
February, 2014: Wisconsin State Journal - Get Moving: Madison Winter Festival
January, 2014: Channel3000 - Winter Sport Event Raises Money For Zoo Exhibit
January, 2014: Wisconsin State Journal - Madison Style: Fontana Sports Full Of Fun Snowy Weather Ideas
July, 2012: A Tight Loop - Wisconsin's Yellowstone by Craig Amacker / View in PDF
July, 2012: Outdoor Magazine USA - [Focus Shop] 40 Years with Fontana Sports
July, 2012: Madison Magazine - Happy Campers
June 24, 2012: Wisconsin State Journal - Get moving: A whole-body workout
April, 2012: Celerant Command Retail - Cross-Channel Integration Drives Efficiency For Fontana Sports
March 4, 2012: Wisconsin State Journal - Winter economy is hot for some, cold for others
June 1, 2011: Madison Downtown Channel 3000 - Madison Scuba To Go Underwater To Clean Up Lake Monona
May 10, 2011: Madison Downtown Channel 3000 - River Alliance Of Wisconsin Will Honor River Champions
January, 2010: Madison Magazine - Winter Wonder Land
October 14, 2009: Wisconsin State Journal - Fontana Sports moves to former CompUSA building
May 25, 2008: Wisconsin State Journal - Camping 101 - 20 Steps to Making Your Camping Dreams a Reality